Rachael’s role as Creative Director and Creative Strategist in the luxury, beauty, fashion, and lifestyle sectors has established her as a visionary leader with a sharp eye for brand storytelling and visual language. She excels at leading teams to develop unified visual languages that resonate across all brand touchpoints.
Her expertise lies in translating each brand into distinctive, cohesive experiences, with carefully crafted assets and communications across digital, print, and retail platforms. As a leader, Rachael directs teams from concept to execution, ensuring that every element contributes to a unified, impactful end experience.
By integrating innovative design, storytelling, and content, Rachael creates immersive brand experiences that foster emotional engagement and build lasting connections. Her work strengthens brand loyalty, drives commercial success, and helps brands stand out in competitive markets while remaining true to their identity and values.
In addition to her commercial work, Rachael has conceived, designed, and published two books of photography and directed three gallery exhibitions: NO.4 / Van De Weghe Gallery, Influence Exhibition, and NO.3 / MILK gallery.