Rachael works with brands as living, evolving entities that define a company's DNA. Across every medium, she has helped to build integrated brands through storytelling, strategy, photography, and design. With a collaborative approach, she has worked with every type of creative, while incorporating the essential elements to form a distinct tone and feel. Her expertise extends across the spectrum of brand strategy: from digital channels, interactive design & brand identity & collateral; photoshoot concept & direction; packaging & signage design; video direction & editing; and editorial composition to partnerships and collaborations.
In addition to her commercial work, Rachael has conceived, designed, and published two books of photography and directed three gallery exhibitions: NO.4 / Van De Weghe Gallery, Influence Exhibition, and NO.3 / MILK gallery.